Written by Asia David
Photos of Asia by Aja Hitomi
All other photos by Asia David
Asia David is the Creative Director of BUNCH Magazine, a beautiful publication that has built a healthy following by curating stories about and for the daring creative. Asia is a true creative mind and she gave us a little glimpse into what it takes to craft a brand.
I often get the question of what exactly it is I do or the assumption that my everyday life is all fun with no real work. While snapchat and instagram help play into that idea, my life is a juggling act of maintaining the overall BUNCH brand, self-care and actually having a life. While what I get to do as work is awesome, it’s not always a walk in the park. Some days I work solely from my couch, glued to the computer screen in my pj’s while other days I’m running all over the city without taking one look at an email. Because we’re such a small team at BUNCH, everyone has their hands, arms, and feet in every area of the publication, which make for really fun yet unpredictable days.
As the Creative Director of BUNCH Magazine, my primary role is to maintain our brand while brainstorming and executing new ways to evolve our brand. I make sure every visual component that comes through and/or is created by our magazine shares our brand story and aesthetic. From coming up with event ideas, producing concepts for and executing photo shoots, laying out the entire issue with the help of my graphic design intern, and managing our art contributors, I’m often doing many tasks at once.
I’m an early riser and like to start my day off around 5am. Really, this means I lie in bed for another hour and then set my intentions for the day. I mediate, visualize, make tea, and write down all my tasks for the day. After that, I do some reading — right now I’m into You Are a Badass by Jen Sincero. I make sure to take time for myself before the craziness of the day starts (and people start waking up), so I can check in with myself and get my mind right. After reading, I try to start or get one project done before I go to the gym for an hour. I always try to make it to the gym exactly at 8am so I can stick to a strict morning schedule. Also, if I don’t get to the gym early, all the treadmills will be taken.
The gym is a good time for me to get all my social media, youtubing and blog reading out of the way. After a good hour, I shower, make breakfast then jump into my workday around 9:30/10am. This is the time where my day is up for grabs depending on the most urgent task or where we are with the magazine. Anything goes from conference calls, heading to my first meeting, a photoshoot, or setting up somewhere to work for the day. I try to work outside as much as possible since it’s my job to stay inspired and creative.
Today, I went to a coffee shop and made it my mission to create the master moodboard for our next issue. I spent a few hours researching words, collecting imagery, colors and thinking of cool concepts we could try around the theme. After that, I took a lunch meeting with a friend at Urth Cafe, to explore ideas for an upcoming editorial I wanted her to shoot. When lunch was done, I noticed that it was such a nice day and decided to work from one of my favorite areas, Abbot Kinney in Venice Beach. I caught up on emails, looked through editorial submissions, reached out to a few artists that want to work on the next issue with, and then went back to creating the master moodboard. I reviewed the images from the morning and created a visual story with the strongest concepts and visuals relating to our new theme.
It’s now afternoon and I’m ready to head home. I use the time driving sitting in traffic to listen to an audio book (Big Magic by Elizabeth Gilbert is amazing one), podcasts, or zone out to music. Once home, I make dinner, and finish any lingering projects or start on one for the next day. This is the time where I get to research what’s happening in art/design, tackle website maintenance, or create social media graphics needed for the upcoming week.
I must admit I need a better night routine for winding down and separating from all things digital. My day usually ends by scrolling through social media and falling asleep to whatever series I’m addicted to at the moment. Right now, I’m watching the entire Desperate Housewives series and no, I’m not ashamed. Even though my to-do list is what seems to be miles long, I make it a daily mission to get 3 large things done a day. If I learned something new about my craft, got a head start on an upcoming issue (like the moodboard), and some brand maintenance, I feel pretty good about my day.